When recruiting new employees, for any company, it is often difficult to decipher whether the individual who is being recruited is truly excited about the open position that your firm is currently seeking to fill. To avoid turnovers and job offer rejections, both you, as the hiring manager, as well as other people within the [...]
Most advertisers have figured out that all of the “new media” is still subject to the same old disciplines. The Internet is a tremendous marketing tool, but as we learned with newspaper, TV, and radio, it only works when it is part of a marketing strategy that has the main goal of bringing in business. [...]
The best advertising is offered as a promise. One that is big, bold, unique and meaningful. Positive results are achieved only after you make good on what you said you would do. Advertisers are good at making promises, but often fail to deliver the goods. Any business can apply the concept of using promises to [...]
I admit to being addicted to what I do. looking back, this has been going on for over 10 years. My blogs and websites are my babies. I tweak, blog, write and learn how to squeeze some money out of them. AdSense, affiliate marketing – whatever. The big thrill is seeing the money coming in. [...]